… a deep, personal commitment to provide people with dietary restrictions better options combined with an unwavering desire to reduce fear of food.
With food allergies increasing at an exponential rate and very little understanding of the cause, there is an immense need for more allergy-friendly foods on the market. While consumers may be able to find a handful of products free of the top eight most common allergens, there are very few made with healthy, nutrient-dense ingredients.
Meanwhile, there are countless people with dietary restrictions (allergies/intolerances/personal food preferences) living in fear that the food they consume may harm them.
Studies have shown that food allergies and intolerances are associated with heightened social anxiety and fear of rejection and shame in children and young adults.
We are on a mission to minimize this - to provide people with dietary restrictions foods they can eat courageously and feel great about.
Have you ever searched for a healthy, allergy-friendly protein bar? They’re non existent!
Leighton, one of our co-founders, knows this search all too well. She has a nut-allergy and found it virtually impossible to locate bars high in protein and fiber and low in sugar.
Identical twins, Amy and Emily, our other co-founders, have struggled with food sensitivities most of their lives. Finding nutrient-rich, on-the-go foods they feel confident eating has always been a struggle.
KUBEBA bars are our first approach at providing consumers with healthy, allergy-friendly, portable food options they can safely enjoy.